イ　ヨンスク
  李　容淑
   所属   国際コミュニケーション学部 観光学科
   職種   教授
言語種別 英語
発行・発表の年月 2015/06
形態種別 学術論文
標題 「Cases of International Tourism Promotions Using Japanese Food Culture」
執筆形態 共著
掲載区分国外
出版社・発行元 The Pan-Pacific Business Association　PPBA, 2015
巻・号・頁 pp.100-102
担当範囲 pp.100-102　日本食における多様なチェーン店調査、収集、アンケート実施、統計
著者・共著者 MI-Wha Lee 1名、李容淑（第2著者）
概要 (全ページ) p.346頁
The purpose of this study is to draw implications and statistics from inbound promotion through cases of domestic food franchise businesses, based on awareness of the fact. It is critical to develop products regarding food and culture as an important method to increase the number of foreign travelers visiting Japan.
To be more specific, this study reviewed the current status and changes of inbound promotion by using statistical data released by the Japanese government. In addition, this study considered “WASHOKU” which is the Japanese food culture used for tourism resources and studied cases of inbound promotion of food franchises.
ISBN 1-931649-27-5