イ　ヨンスク
  李　容淑
   所属   国際コミュニケーション学部 観光学科
   職種   教授
言語種別 英語
発行・発表の年月 2014/06
形態種別 学術論文
標題 「Effective Marketing Communication Strategies to Attract More Tourists to Japan」
-Centered on the Kansai Region-
執筆形態 共著
掲載区分国外
出版社・発行元 The Pan-Pacific Business Association PPBA, 2014
巻・号・頁 pp.225-228
担当範囲 pp.225-228
著者・共著者 李容淑、Woo-Jin Shin 1名（第1著者）
概要 (全ページ) p.358頁。
As people's income and standards of living improve, they begin to explore more overseas tourism. With the advances in information and communication technologies (ICTs), people rely more on Internet-based information sources for tourism, especially websites, smart phones, and SNS are widely used. Korea, the most advanced ICT country in the world, is well known for the use of Web 2.0 sources for tourism information such as blogs, reviews by other customers who visited various interest sites, and SNS to exchange experiences. Many free independent travelers are interested in unique packages of tours which includes experiences of cultures, food, and tradition. This paper discusses developing effective market communication strategies to attract more tourists, especially from Korea, to the Kansai region of Japan.
ISBN 1-931649-27-4