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コマツ アヤコ
Ayako Komatsu
小松 文子 所属 ノートルダム清心女子大学 情報デザイン学部 情報デザイン学科 職種 教授 |
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| 言語種別 | 英語 |
| 発行・発表の年月 | 2011/08 |
| 形態種別 | 研究論文（学術雑誌） |
| 査読 | 査読あり |
| 標題 | Empirical study on privacy concerns and the acceptance of e-money in Japan |
| 執筆形態 | 共著 |
| 掲載誌名 | Journal of Information Processing |
| 掲載区分 | 国内 |
| 出版社・発行元 | Information Processing Society of Japan |
| 巻・号・頁 | 19,pp.307-316 |
| 担当区分 | 筆頭著者 |
| 著者・共著者 | Ayako Komatsu, Tsutomu Matsumoto |
| 概要 | In contemporary society, many services are offered electronically. Electronically-available personal identification is used to identify the users of these services. e-Money, a potential medium that contains an eID, is widely used in Japan. Service providers encounter certain limitations both when collecting the attribute values related to such eIDs and when using them for analysis because of privacy concerns. A survey was conducted to clarify which of these trade-offs to consider before deploying e-Money privacy, economic value, benefit, or services. Regression analysis and conjoint analysis were performed. The results of the analyses of the questionnaires revealed that there was a preference for economic value, service, and privacy, in this order even though many people were anxious about privacy. |