ゴトウ ヒサキ
GOTO HISAKI
五藤 寿樹 所属 経営学部 職種 教授 |
|
言語種別 | 英語 |
発行・発表の年月 | 2022/11/06 |
形態種別 | 研究論文(国際会議プロシーディングス) |
査読 | 査読あり |
標題 | Study of the Automobile Sales Forecasting Social Listening |
執筆形態 | 共著 |
掲載誌名 | The 22nd Asia Pacific Industrial Engineering and Management Systems Conference Proceedings |
掲載区分 | 国外 |
出版社・発行元 | Asia Pacific Industrial Engineering and Management Systems |
担当区分 | 筆頭著者,責任著者 |
著者・共著者 | Hisaki GOTO, Yukiko GOTO |
概要 | The amount of information created by end-users has become massive; it is often referred to as an ‘information explosion’, and social media is a typical tool for gathering that information. We gathered and analyzed tweets related to automobiles in Japan , attempting to create a formula to forecast future automobile sales through content posted on Twitter. We found that forecasting the sale of automobiles is possible when the number of tweets for a model is large, which indicates that social media can be beneficial as alternative data to forecast product sales. |