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ゴトウ ヒサキ
GOTO HISAKI
五藤 寿樹 所属 経営学部 職種 教授 |
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| 言語種別 | 英語 |
| 発行・発表の年月 | 2023/03/11 |
| 形態種別 | 研究論文（国際会議プロシーディングス） |
| 標題 | AUTOMOBILE SALES FORECAST USING SOCIAL LISTENING AND CONDITIONS TO FORECAST SALES |
| 執筆形態 | 共著 |
| 掲載誌名 | International Association for the Development of the Information Society Information Systems Conference 2023 Proceedings |
| 掲載区分 | 国外 |
| 出版社・発行元 | International Association for the Development of the Information Society |
| 担当区分 | 筆頭著者,責任著者 |
| 著者・共著者 | Hisaki GOTO, Yukiko GOTO |
| 概要 | We gathered and analyzed tweets related to automobiles in Japan from June 2018 to May 2020, attempting to create a formula to forecast future automobile sales through content posted on Twitter. We found that forecasting the sale of automobiles is possible when the number of tweets for a model is large, which indicates that social media can be beneficial as alternative data to forecast product sales. Although we could successfully make a sales forecast on certain models with a large number of tweets, all the models were not possible to forecast. However, we propose a hypothesis that forecasting sales using Twitter is possible only after a product enters the so-called ‘cash cow’ phase under the Product Portfolio Matrix developed by Boston Consulting Group, which creates business strategy using market growth rates and relative markets. |