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クロダ トシフミ
KURODA Toshifumi
黒田 敏史 所属 東京経済大学 経済学部 職種 准教授 |
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| 発表年月日 | 2014/04/12 |
| 発表テーマ | Bundling Information Goods Under “Breakeven” Price |
| 会議名 | The 12th Annual INTERNATIONAL INDUSTRIAL ORGANIZATION CONFERENCE |
| 主催者 | Industrial Organization Society |
| 単独共同区分 | 単独 |
| 概要 | Bundling under monopoly tends to increase demand and market efficiency, but likely at the expense of transferring consumers’ surplus to firms. Public utilities can use this increase in demand to reduce the monthly fee per consumer. To demonstrate it, I conduct a numerical analysis of the effects of bundling under breakeven price regulation for the Japan Broadcasting Corporation. I estimate the willingness-to-pay for broadcasting services and simulate consumer choices under pure bundling and a-la-carte pricing with breakeven price regulation. Comparing pure bundling and a-la-carte pricing of terrestrial television and satellite television, the increase in demand caused by bundling is very slight due to the strong positive correlation of WTPs. However, in case of bundling of channels and genres, consumer welfare increases by at least 1.7% and 5.0% respectively. |