イワミ マサクニ   IWAMI Masakuni
  岩見 昌邦
   所属   和光大学  経済経営学部 経営学科
   職種   准教授
言語種別 英語
発行・発表の年月 2012
形態種別 研究論文(学術雑誌)
査読 査読あり
標題 Accuracy of on-site consistent origin-destination estimation method for measuring the actual numbers of consumer shop-around movements within the city center of hanoi, vietnam
執筆形態 指定なし
掲載誌名 Studies in Regional Science
出版社・発行元 The Japan Section of the Regional Science Association International
巻・号・頁 42(2),pp.439-455
著者・共著者 Saburo Saito,Tran Ngoc Huy,Masakuni Iwami,Takahiro Sato,Kosuke Yamashiro,Mamoru Imanishi,Masakuni Kakoi,Yasufumi Igarashi
概要 In order to make a comparative analysis of city center retail environments (CCREs) among mega cities in East Asia from the viewpoint of consumer shop-around behavior we have carried out a series of surveys of consumer shop-around behavior at CCREs of Shanghai, Beijing, Taipei, Seoul, Ho Chi Minh and Hanoi. One purpose of the analyses is to estimate the number of people that come into CCREs per day. There has been no theoretical method to estimate total in-migrants to CCRE solely from on-site information, but Saito, Nakashima and Kakoi (2001) first established a consistent method to estimate the probability density over shop-around routes using data from an on-site survey of consumer shop-around behaviors. Using this consistent estimation method, we estimated the actual numbers of consumer shop-around movements within the CCRE of Hanoi based on an on-site survey conducted there. The numbers of pedestrians visiting several facilities were counted by different surveys, and then the results were used to determine the numbers of consumer shop-around movements in the CCRE by expanding the Origin-Destination density estimated from the consistent method. In contrast to a simple biased method, the estimated results of this consistent method drastically improve the accuracy of estimation enough to show the applicability and efficacy of this method for use in further studies. © JSRSAI 2012.
DOI 10.2457/srs.42.439
ISSN 0287-6256