Faculty Information - TANAKA Tomoaki

■ Business career

1.	2024/04～	Chuo University Faculty of Commerce Concurrent Lecturer
2.	2022/04～	Tokyo Keizai University Business Administration Professor
3.	2021/10～2021/12	The University of Tokyo Faculty of Economics Part-time Lecturer
4.	2017/09～2018/03	The University of Tokyo Faculty of Economics Part-time Lecturer
5.	2014/04～2022/03	Tokyo Keizai University Business Administration Associate Professor
6.	2011/04～2014/03	Tokyo Keizai University Business Administration Full-Time Lecturer
7.	2010/05～2011/03	The University of Tokyo Faculty of Economics Project Researcher
Display 5 items
Display all(7)

■ Degree/Academic background

1.	2018/02/07 Degree Acquisition	The University of Tokyo, Ph.D. (Economics)
2.		〔Doctorial Course〕 Department of Business and Market Studies, Graduate School of Economics, The University of Tokyo, Accomplished credits for doctoral program,
3.		〔Master Course〕 School Subjects Major, Graduate School of Education, Iwate University, Completed,
4.		Department of Economics, Faculty of Economics, Fuji University, Graduated,

■ User Research Outline

Research of Musical Instrument and Music Industry Editing Activity of Company History Book

■ Reseach Areas

Distribution History, Business History (Key Word：Distribution History,Industrial History,Marketing History,Business History)

■ Research Subject

1.	2004 Historical Research of the Musical Instrument Distribution Musical Instruments, Distribution, Business
2.	2022/04/01 The History of Silk Manufacturing Industry Raw Silk, Okaya, Nagano Prefecture

■ Research topic, funded research, and department laboratory expense

1.

2019/04～2022/03

Historical Research on Musical Instrument Wholesalers and Dealer Associations in Japan (Key Word : )

■ Book and thesis

1.	2024/02/21	Article	Distribution Revolution in the Musical Instrument Industry: Research into the History of Niimi Musical Instrument Co. and the Yamaha Dealer Association Journal of Tokyo Keizai University : Business pp.71-95 (Single)
2.	2024/02/01	Book	The History of Niimi Gakki (Single)
3.	2023/02/22	Article	Future Marketing for Seniors in the Musical Instrument Industry : Experimenting with a Senior Ensemble Orchestra The Journal of Tokyo Keizai University : Business 89(108),pp.89-108 (Collaboration)
4.	2022/02/09	Article	The Distribution and Market Size of Musical Instrument Industry in Japan The Journal of Tokyo Keizai University : Business 314,pp.49-66 (Single)
5.	2021/06/11	Book	The History of the Piano in Japan: Formation of the Musical Instrument Industry and the Consumer Market (Single)
6.	2021/03	Article	Player Pianos (Automatic Playing Piano) that Challenged a Mature Market: The History of Development of the Yamaha ‘Piano Player’ (Disklavier) Journal of the Japan Electronic Keyboard Society pp.4-15 (Collaboration)
7.	2021/02/10	Article	The Parallel Innovation of Musical Instruments: The Development History of Emotionally Engaging Products in Japan The Journal of Tokyo Keizai University : Business 310,pp.149-166 (Single)
8.	2020/12/09	Article	Sewing Machines and the Garment Industry in the United Kingdom (Part 3): The Management Strategy of the London Headquarters of the Singer Company in the 1880s Journal of Tokyo Keizai University : Business pp.57-76 (Single)
9.	2020/02/12	Article	Sewing Machines and the Garment Industry in the United Kingdom (Part 2): The Management Strategy of the London Headquarters of the Singer Company in the 1880s. Journal of Tokyo Keizai University : Business pp.61-77 (Single)
10.	2019/12/11	Article	Sewing Machines and the Garment Industry in the United Kingdom (Part 1): The Management Strategy of the London Headquarters of the Singer Company in the 1880s. Journal of Tokyo Keizai University : Business pp.73-90 (Single)
11.	2019/02/13	Article	Malaysian National Car Industry and Toyota: The Correspondence of Toyota ASSB Factory and Local Component Manufacturers in a Specific Market Journal of Tokyo Keizai University : Business pp.43-62 (Collaboration)
12.	2018/12/12	Article	Saturation of Piano Markets: History of the U.S. and Asian Piano Industries Journal of Tokyo Keizai University : Business (300),pp.57-73 (Single)
13.	2018/08/28	Book	The Fifty Five Years History of KORG: together with the NEW. MUSIC ALWAYS. pp.pp. 1-373, 377-384 (Single)
14.	2018/02/14	Article	The Business Strategy of a Medium-Sized Musical Instrument Company without its own Keiretsu Sales Network: A Case Study of Keiou Giken Industries Ltd. Journal of Tokyo Keizai University : Business pp.3-28 (Single)
15.	2017/12/14	Article	The Relationship between Wholesaler and Manufacturer: Considering the Distribution History of Miki Gakki and Nippon Gakki (now YAMAHA) based on Their Contract Journal of Tokyo Keizai University : Business pp.17-53 (Single)
16.	2017/02/15	Article	The Distribution and Marketing Strategy of Matsumoto Piano's History Journal of Tokyo Keizai University : Business pp.19-42 (Collaboration)
17.	2016/05/25	Article	A History of the distribution of musical instruments in the prewar period: a case history of the Osaka Miki Sasuke Store The Socio-Economic History pp.75-92 (Single)
18.	2015/12/18	Article	Business History of Toyota in Indonesia - The Product and Sales Strategy of the Short-Term Product Development Cycle of Karoseri - Journal of Tokyo Keizai University : Business pp.57-76 (Collaboration)
19.	2015/04/10	Book	The History of MIKIGAKKI: Trying for the aim at Our Company pp.pp. 9-372, 395-414 (Single)
20.	2015/02/18	Article	The History of Kawachiya Sasuke (Miki Sasuke Shouten) and its Investment Behavior Journal of Tokyo Keizai University : Journal of Tokyo Keizai University : Business pp.125-149 (Single)
21.	2013/02/20	Article	The Market Strategy of Yamaha Electric Guitar－The Relation between Market and Marketing on a LM Instrument－ Journal of Tokyo Keizai University : Business pp.67-91 (Single)
22.	2012/12/19	Article	The Industrial Tourism of the Manufacturing Company―The Challenge to the Attractive Factory Tour of YAMAHA Visitors' Hall in Hamamatsu－ Journal of Tokyo Keizai University : Business pp.93-117 (Collaboration)
23.	2012/06/25	Article	Yamaha’s Keyboard Instrument Business in a Mature Market Japan Business History Review pp.49-74 (Single)
24.	2011/03/25	Article	The Competitive Advantage of Nippon Gakki Co.’s Marketing Strategy: Hearing the Voice of the Piano & Organ Market during the High Economic Growth Period in Japan Japan Business History Review pp.52-76 (Single)
25.	2010/10/15	Book	The 100 Years History of ITOGAKKI pp.pp. 7-282, 311-350 (Single)
Display 5 items
Display all(25)

■ Academic conference presentation

1.	2021/09/12	The History of Innovation and Marketing in the Electronic Musical Instrument Business: A Case Study of Yamaha Electone (The16th National Convention of the Japan Society for Electronic Keyboard Music)
2.	2020/11/21	The History of Pianos in Japan: Production, Distribution, Consumption and Society (66th Marketing History Society of Japan)
3.	2018/06/16	Malaysian National Car Industry and the marketing of Toyota: The Attempt of Toyota in a Specific Market (Japan Society of Marketing and Distribution (Kanto Association))
4.	2014/05/24	The Marketing Strategies of Musical Instrument Wholesalers before and After the World War II: The Case of Miki Gakki in Osaka (The Congress of the Socio-Economic History Society)
5.	2010/10/02	The Marketing Strategy in the Piano Industry: The Historical Change of Yamaha Music School and Dealer System (The 46th Congress of the Business History Society of Japan)
6.	2008/10/12	Historical Consideration of the Marketing Strategy in Japan and the U.S.: The Process of Resolving Sales Restrictions in the Sewing Machine and Piano Industries (The 44th Congress of the Business History Society of Japan)
Display 5 items
Display all(6)

■ Lecturer and lecture

1.	2024/08/23	Creating the Future of Okaya City through Marketing Strategy (Okaya City)
2.	2024/04/06	The Significance of Wholesalers in Distribution Shaped the History of Niimi Galli Co. Ltd. (Tokyo)
3.	2024/03/19	Thinking of Okaya Silk from a Marketing Perspective (Okaya City)
4.	2023/12/15	Marketing and Internationalization of the Musical Instrument Industry in Japan: A Case Study on Yamaha Pianos
5.	2022/09/17	Business History and Corporate Leaders (Commentator)
6.	2021/04/12	The Analysis of Musical Instrument Market in Japan
7.	2021/02/01	The Survey of Musical Instrument Market Size in Japan (Zoom)
8.	2018/12/01	The History and Marketing of the Musical Instrument Industry in Japan
Display 5 items
Display all(8)

■ Other Research Achievements

1.	2021/11	Evolution and Development of Electronic Pianos and Its Future Potential (Japan Music Trades)
2.	2018/12	Hiroshi TERAOKA, The Study of the Company Song: Another Company History in Japan (Book Review) (Japan Business History Review)

■ Research Field

1.	2023/10	The Political Economy and Economic History Society Academic Awards Winner (2023), The Political Economy and Economic History Society (The History of the Piano in Japan: Formation of the Musical Instrument Industry and the Consumer Market)
2.	2022/07	Forum for Entrepreneurial Studies Forum for Entrepreneurial Studies, Book Awards Section Winner (2022) (The History of Piano in Japan: Formation of Musical Instrument Industry and its Consumer (The University of Nagoya Press, 2021))

■ Main Courses Taught

1.	Distribution History
2.	Introductory Distribution and Marketing
3.	Case Method
4.	Distribution Policy

■ Belonging society

1.	2008/05	Business History Society of Japan
2.	2008/05	Socio-Economic History Society
3.	2011/05	Political Economy & Economic History Society
4.	2012/10	Japan Society for Distributive Science
5.	2018/06	Forum for Entrepreneurial Studies
6.	2017/11	Marketing History Society of Japan
7.	2016/04	The Japan Society for Electronic Keyboard Music
Display 5 items
Display all(7)

■ Committee and society

1.	2024/07/20～	Forum for Entrepreneurial Studies Editorial Committee Member
2.	2020/03/05～2021/02/01	Japan Musical Instruments Association (JMIA) Member of Statistical Research Group on Musical Instrument Industry
3.	2018/07/21～	Forum for Entrepreneurial Studies Secretary
4.	2018/07/21～2021/07/09	Forum for Entrepreneurial Studies The Committee of General Affairs
5.	2015/04～2019/01	BUSINESS HISTORY SOCIETY OF JAPAN Secretary