Faculty Information - MORIOKA Kousaku

Business career

Degree/Academic background

Reseach Areas

Book and thesis

Academic conference presentation

Belonging society

（Last updated : 2024-10-11 14:26:32）

MORIOKA Kousaku
Department Tokyo Keizai University , Business Administration

Position Associate Professor

■ Business career

1.	2014/04～	Tokyo Keizai University Business Administration Associate Professor
2.	2011/04～2014/03	Tokyo Keizai University Business Administration Full-Time Lecturer

■ Degree/Academic background

1.	2013/07/09 Degree Acquisition	Keio University,
2.	2007/03/29 Degree Acquisition	Keio University,
3.	Degree Acquisition	Keio University,
4.		〔Doctorial Course〕, Graduate School, Division of Commerce, Keio University, Accomplished credits for doctoral program,
5.		〔Master Course〕, Graduate School, Division of Commerce, Keio University, Completed,
6.		Faculty of Commerce, Keio University, Graduated,
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■ Reseach Areas

Marketing

■ Book and thesis

1.	2023	Article	How Does the Distribution of Customer Review Ratings Matter? The Journal of Tokyo Keizai University: Business pp.123-135 (Single)
2.	2023	Article	Service robots as innovative retail technology : an extension of the shopping productivity model pp.287-299 (Single)
3.	2020	Article	Exploratory Analyses of the Structure of Customer Resources in Brand Value Creation The Journal of Tokyo Keizai University pp.239-260 (Single)
4.	2018	Article	Preliminary Analyses of Customer Experiential Value Scales The Journal of Tokyo Keizai University pp.71-88 (Single)
5.	2009/09	Article	How Do Communications between Consumers Construct Brand Value?: Agent-Based Simulation of Market Dynamics International Review of Business Research Papers 5(5),pp.63-75 (Single)

■ Academic conference presentation

1.	2023/06/09	Co-creation of brand value-in-context:The moderating effects of customer autonomy and co-creation contexts (8th Naples Forum on Service)
2.	2021/08/04	The Effect of Customer Autonomy Orientation in Brand Value Co-creation (2021 AMA Summer Academic Conference)
3.	2020/12/20	Brand Value Co-creation and Co-destruction: Moderation Effects of Customer-Brand Personality Dissimilarity (2020 INFORMS Conference on Service Science)
4.	2020/08/18	The Effects of the Hierarchical Structure of Customer Resources on Co-Created Customer Brand Value (2020 AMA Summer Academic Conference)
5.	2019/06/05	Customer Experiential Value: Its Antecedents and Outcomes (The 10th Years Naples Forum on Service)
6.	2017/03/24	What is Co-Creation of Value? A Theoretical and Empirical Analysis (24th Annual Conference of ASBBS)
7.	2014/02/17	The Influence of Compositional Patterns in Product Alternatives on the Consumer Decision Making Process (5th Asia-Pacific Business Research Conference)
8.	2013/09/30	The Effects of Product and Corporate Brand Equities on Customer Loyalty in Business Markets (4th Asia-Pacific Business Research Conference)
9.	2012/09/19	Value-in-Exchange, Experiential Value, and Value Co-Creation: An Empirical Analysis of the Japanese Mobile Phone Market (Forum on International Markets and Institutional Logics)
10.	2009/04/16	“How Do Communications between Consumers Construct Brand Value?: Agent-Based Simulation of Market Dynamics" (10th International Business Research Conference)
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■ Belonging society

American Marketing Association